Community foundations exist to bring people together around shared priorities, but too often, our work feels distant or hard to understand for the people we serve. Social media offers a powerful opportunity to meet community members where they already are and translate complex work into stories that feel relevant, human, and accessible. In this practical, example-rich session, two community foundation communicators will share how intentional social media content can become a bridge between community foundations and the communities they serve. We’ll explore how to move beyond announcements and fundraising posts to create content that builds trust, sparks dialogue, and invites broader participation. Attendees will leave with replicable ideas that work for small teams and limited budgets. What Participants Will Learn: Participants will leave able to: • Identify the role social media plays in building trust and visibility for community foundations • Turn complex initiatives into simple, compelling, community-centered stories • Develop content that invites conversation and participation—not just awareness • Apply a practical framework for planning accessible, inclusive, and mission-aligned content • Discover real examples and low-lift tactics that can be implemented immediately The session will include real examples of posts that succeeded (and some that didn’t), lessons learned from experimentation, and practical tools participants can adapt immediately. Attendees will leave with frameworks, prompts, and content ideas that can help them shift from posting about their work to inviting the community into it. Ultimately, this session positions social media as more than a marketing tool. It’s a strategy for building relationships, fostering understanding, and strengthening the connection between community foundations and the communities they exist to serve.