GNI Program Launch
The Google News Initiative has partnered with LINA to offer members a two-month course in News Consumer Insights, to help publishers grow engagement and revenue through actionable insights using Google Analytics data.
4:30 PM - 5:00 PMThu
The Google News Initiative has partnered with LINA to offer members a two-month course in News Consumer Insights, to help publishers grow engagement and revenue through actionable insights using Google Analytics data. Program Manager, Lais Santos will provide an overview of NCI-Shift and its potential uses for your news business. Then GNI’s News Partner Manager, Chris Burgess will explain upcoming changes to Google Analytics and things news publishers need to know to transition to GA4, along with other programs and resources available to LINA members.