If you think that web design is not something that you need to consider for an ecommerce portal, think again. There are many aspects for which you need to come up with a design that is eye-catching and unique. Think of how you get attracted to a website which looks awesome and gets the eyeballs in the few seconds. 

Virtually every company tries to do everything to make sure they get good traffic. Through design, companies can attract a potential customer in spending much time at their websites. The more time he will spend, the better it will be for companies as a person may make his mind to buy a product from their websites. 

Starting a business in Dubai is perceived as a lucrative one as there is tremendous potential for any company. But many people commit mistakes in starting off a venture here without any planning concerning the web design and development. It is the lifeline as far as doing business to run it smoothly is concerned. 

Companies need to choose the best web design in this regard. However, there are some mistakes that companies make, as there is no one to guide them. Following is the list of 6 such mistakes that they must avoid to make things work for them. 

1. Design not Suitable for Target Audience or Visitors

Let me offer you an example here so that you can understand what I am trying to connote here. A simple and subtle design depicting the look and feel of a blog about an apparel store for toddlers can be a real put off for most users. Most people have a perception of an apparel store’s website full of colorful designs and patterns. And that’s most of us anticipate when we visit such sites. 

It can be a grave mistake to commit if you think that somehow you can lure the audience through a great discount offer. Surely a few people will respond positively to it, but the majority won’t be able to see it or ignore it as they won’t like the design. Web design for an ecommerce portal is critical nowadays, so don’t take this aspect lightly. Go for the kill by creating a design that can catch the visitors’ attention in the first few seconds and that suits the theme of the site as well. 

2. Poor Navigation

If the visitors would be unable to browse through your shopping portal easily, they will not be able to find relevant information. Convenient navigation is what works so that a visitor can find information he is looking. Don’t try to stuff too much information and random text (more on that in the next section) as it can confuse the visitors. 

Navigation must always be to the point, and use of white space can make things great for design. Just like we love open spaces in the real world, a website also offering space between all the information provided give us a soothing effect. Finding any information in this way can be easy, and that’s what an excellent and to-the-point navigation is all about. 

3. Difficult to Read Text

If you are trying to cram too much text on a single page, you are not doing yourself a favor. You can opt for long scroll pages rather than offering so much information on a standard page that can be overwhelming for an average visitor. The size of the font matter, as well as anything less than the standard 11-point font, will be difficult to read. And try to use common fonts like Arial, Times New Roman, and Calibri. These fonts are common, and most people are used to read text in these fonts. 

On the other hand, there are fonts that you can use, but on any website. For example, comic sans will look good on a website offering nursery rhymes but not on a shopping portal. The displayed text, along with the font, must create the right impact. 

4. Broken Links Can Ruin Your Sale Prospects 

A single broken link can be harmful to the future of an ecommerce portal. And the worst part, you may not come to know about the side effects until your website will start getting hit by the error. For example, if one of your visitors will look for a product and its page will show them a 404 error, you can easily think about the consequences here. Majority of visitors will not come back to your website as they can find that product somewhere else. 

A programming error, this can be costly for you. Be sure to put a logo of your product/business and a link to the homepage for best results. Confused why this is necessary? Simply put, a user coming directly to that page through referral can click on the homepage of your website and all the information about a related product from there. 

5. Mobile-Friendly Version 

If you are not putting up an honest effort towards offering the mobile-friendly version of your website and instead focusing on just the desktop version, it’s a mistake by any business, that can prove costly for you. According to the latest stats, more than half of the visitors on any website are mobile users and use Internet through any of the handheld devices. So, desktop version of websites is losing its sheen now, and you need to put focus more on mobile sites.

Regardless of the size and nature of your business, mobile sites are the future as more people shop on the go. So, don’t take this aspect lightly. Don’t take a chance and get the support of a Dubai web design company having experience in this concern. 

Final Word

You can relate to some other important factors related to bad design mistakes, and the above mentioned 5 ones are the most common mistakes that most startups and small business owners commit. 

If you think that you can add something valuable to this blog or have a query in mind, you are more than welcome. Please offer your feedback too by using the comments section below.