Elevate National Conference 2023
Elevate National Conference 2023
Inspirational, educational, and fun national conference held exclusively for PERC Members
September 8 - 10, 2023  ·  VEA Newport Beach
ABOUT ELEVATE
The Elevate Conference is PERC's annual national conference, which is the premier event for optometric professionals from across the country. The conference offers three days of inspirational leadership content, practice management curriculum, COPE and ABO-approved education, high-profile keynote speakers, and peer networking opportunities. 

Elevate offers two registration tracks, VIP and General Session. VIP experiences and sessions offer a full range of education and entertainment starting the evening of Friday, September 8th thru the afternoon of Sunday, September 10th. General Session includes invitation to the Sunset Dinner the evening of September 9th and all-day access to education on Sunday, September 10th. 
Not a PERC VIP and interested in attending VIP sessions? Please email events@percalliance.com.

WHY ATTEND THE PERC ELEVATE CONFERENCE?
Unparalleled Education: Immerse yourself and your team in a dynamic learning environment where experts will share their insights, research, and best practices. Gain new perspectives, learn about the latest advancements in your field, and acquire the tools you need to excel in your practice. Elevate also offers 4 hours of COPE and 4 hours of ABO approved continuing education. 

Networking Opportunities: Connect and collaborate with like-minded professionals, thought leaders, and over 40 leading industry vendors. Forge new partnerships, exchange ideas, and build a strong professional network that will benefit you long after the conference ends.

Engaging Keynotes and Workshops: Experience powerful leadership insights from VIP breakout sessions and keynote speakers, Jake Olson and Jon Kedrowski, PhD., who are sure to inspire you to take your practice to new heights. Participate in interactive workshops designed to enhance your practical skills. Gain hands-on experience, discover innovative techniques, and explore emerging trends in your area of expertise.

Entertainment and Inspiration: Elevate Conference is not just about education; it's also about having a great time! Enjoy captivating keynote speeches, live performances including Yachtley Crew, and memorable social events incluing a sutset boat cruise. Be inspired by our incredible lineup of speakers and entertainers who will motivate you to reach new heights in your personal and professional life.
Agenda
Friday, September 8
2:00 PM - 4:00 PM
2:00 PM - 4:00 PM
Stop by the Riviera Ballroom to check in for the Elevate Conference and pick up your name badge.
5:00 PM
5:00 PM
Meet in VEA lobby by 5pm. Cruise promptly departs at 5:30.
5:30 PM - 7:30 PM
5:30 PM - 7:30 PM
A lively dinner cruise to welcome our PERC VIP members and Elite Exhibitors aboard the Endless Dreams Yacht the Elevate Conference weekend.
Saturday, September 9
7:00 AM - 8:00 AM
7:00 AM - 8:00 AM
Start your day off right with a delicious breakfast and network with fellow VIP attendees and Elite Exhibitors.
8:00 AM - 8:30 AM
8:00 AM - 8:30 AM
Join us for the VIP Conference Kickoff, the opening session of the conference, led by Jason Lake, OD who will set the tone for an inspiring and impactful conference experience.
8:30 AM - 9:45 AM
8:30 AM - 9:45 AM
Dr. Kedrowski is a renowned mountaineer, author, and keynote speaker who has summited some of the world's most challenging peaks, including Mount Everest.
9:45 AM - 10:15 AM
9:45 AM - 10:15 AM
Join us in the exhibit area to meet with Elite Exhibitors.
10:15 AM - 11:15 AM
10:15 AM - 11:15 AM
This crash course on board management will help you to ensure your product assortment is managed in the best possible way. All participants get an Oakley hoodie!
Mastering Your Professional Brand: Harnessing the Power of LinkedIn and Social Media for Optometrists and Practice Owners
Exclusive Practice Accelerator Impact Session, designed specifically for optometrists like you who are action oriented and driven to grow their practice.
11:30 AM - 12:30 PM
11:30 AM - 12:30 PM
Take a break from the conference sessions, enjoy a delicious meal, and network with fellow VIP attendees and Elite Exhibitors.
12:30 PM - 1:00 PM
12:30 PM - 1:00 PM
Elite Exhibitors will have one minute to present and "WOW" attendees. VIP Attendees will have the opportunity to vote for their favorite presentation!
1:00 PM - 2:30 PM
1:00 PM - 2:30 PM
Jake is a former USC football player, author, and motivational speaker who lost his sight at the age of 12 due to cancer.
2:30 PM - 3:00 PM
2:30 PM - 3:00 PM
Join us in the exhibit area to meet with Elite Exhibitors.
2:30 PM - 4:30 PM
2:30 PM - 4:30 PM
Beginning at 2:30, General Session attendees are invited to stop by the registration desk and pick up name badges, as well as enjoy refreshments, mingle with vendors, and checkout the exhibit area.
3:00 PM - 4:00 PM
3:00 PM - 4:00 PM
This crash course on board management will help you to ensure your product assortment is managed in the best possible way. All participants get an Oakley hoodie!
Mastering Your Professional Brand: Harnessing the Power of LinkedIn and Social Media for Optometrists and Practice Owners
Exclusive Practice Accelerator Impact Session, designed specifically for optometrists like you who are action oriented and driven to grow their practice.
The Inspiring Journey of Columbia Eye Consultants' Kindsight 2020 Program
4:15 PM - 4:30 PM
6:30 PM - 8:30 PM
6:30 PM - 8:30 PM
Featuring Yachtley Crew Rock Band! Join us on the VEA Sunset Lawn to kick off our Elevate Conference Education Day, with an exclusive dinner party overlooking the beautiful Newport Beach golf course and harbor.
Sunday, September 10
7:00 AM - 7:45 AM
7:00 AM - 7:45 AM
Start your day off right with a delicious breakfast and network with fellow attendees and Exhibitors.
7:45 AM - 8:15 AM
7:45 AM - 8:15 AM
8:15 AM - 10:15 AM
8:15 AM - 10:15 AM
Dr. Milton Hom will lead a one hour lecture on Dry Eye. We will also have a one hour Dry Eye Workshop to identify products available to use in the treatment. COPE Approved, 2 Hours
Receive a trial pair of Transitions lenses along with your Transitions Certification at this comprehensive workshop!
10:15 AM - 11:15 AM
10:15 AM - 11:15 AM
Join us in the exhibit area to meet with all Elevate Exhibitors.
11:15 AM - 12:10 PM
11:15 AM - 12:10 PM
ABO Approved Course, 1 Hour
12:10 PM - 1:00 PM
12:10 PM - 1:00 PM
ABO Approved Course, 1 Hour
1:00 PM - 1:45 PM
1:00 PM - 1:45 PM
Take a break from the conference sessions, enjoy a delicious meal, and network with fellow attendees and exhibitors.
1:45 PM - 2:30 PM
1:45 PM - 2:30 PM
The conference wrap-up session promises to be a fun and engaging way to end the event. So come join us, indulge in some tasty desserts, and see if you're the lucky winner of one of our amazing prizes!
Speakers
Managing Partner, National Strategic Group
National Strategic Group
Growth Strategist & Marketing Implementation Expert For Over 1000 Eyecare Locations And Doctors
President and Founder
Dr. Jon’s Adventures
Motivational Speaker and Author
Engage LLC
Overcoming retinoblastoma and going blind at age 12, his incredible journey serves as an inspiration to millions worldwide. Witness his triumph and tenacity that changed the game forever.
General Manager
PERC
Rosin Eyecare
Industry Visionary & Growth Architect Responsible For Building Rosin Eyecare From 4 Locations To 60
Business Development Manager
EssilorLuxottica
Sr. Marketing Manager, Essilor Alliances
Essilor Alliances, PERC + Opti-Port
Cassidy Johns is a dynamic and accomplished professional with a proven track record in the eye care industry.
Optometrist
Missouri Eye Associates
Dr. McGreal is in private practice in St Louis, MO limiting his practice to advanced medical & surgical eyecare. He is a frequent speaker on topics ranging from coding/compliance to advanced medicine and surgery.
Optometrist
Canyon City Eyecare
Optometrist
Missouri Eye Consultants | Kindsight 2020
Owner and Optometrist at Missouri Eye Consultants
OD, MS
Professional Development Director at Essilor
Brand Specialist
Essilor

Eugene Shatsman

Growth Strategist & Marketing Implementation Expert For Over 1000 Eyecare Locations And Doctors

Jake Olson

Overcoming retinoblastoma and going blind at age 12, his incredible journey serves as an inspiration to millions worldwide. Witness his triumph and tenacity that changed the game forever.

James Rosin

Industry Visionary & Growth Architect Responsible For Building Rosin Eyecare From 4 Locations To 60

Cassidy Johns

Cassidy Johns is a dynamic and accomplished professional with a proven track record in the eye care industry.

John McGreal

Dr. McGreal is in private practice in St Louis, MO limiting his practice to advanced medical & surgical eyecare. He is a frequent speaker on topics ranging from coding/compliance to advanced medicine and surgery.

Jeff Gamble

Owner and Optometrist at Missouri Eye Consultants

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Exhibitors

EssilorLuxottica

EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses.

Alcon

As a preferred partner, we look forward to helping you maximize on opportunities through innovative product technology, elite partnership rebates and unique educational opportunities to elevate your practice.

CooperVision

We’re a global leader in contact lenses. With the widest range of prescription options, trust in CooperVision for a contact lens that meets your patients vision, lifestyle and budget needs.

Tura

Partner with Tura for a superior brand experience. Our meticulous design process, paired with unparalleled quality, results in a diverse portfolio of styles and fits for all demographics, with a focus on comfort, quality, and attention to detail.

PERC Frame Advantage

Innovative board management combined with an integrated supply chain.

Transitions Optical

Receive a trial pair of Transitions lenses* along with your Transitions Certification at our comprehensive workshop on Sunday Morning at Elevate!

CLX System

The CLX System gives you access to a suite of automated contact lens sales tools that enables you to sell more contact lenses, offer online ordering and subscription options, and keep your patients buying their contacts from your practice.

NASSAU OOGP Vision Group

EVERYTHING YOU NEED FOR YOUR PERFECT PRACTICE PORTFOLIO.

Kering Eyewear

Kering Eyewear is the pure leader in luxury eyewear. We design, develop and distribute a well-balanced portfolio of 15 brands.

Europa Eyewear

Independent for the independent - Europa offers exceptional customer service, independent brands, industry-leading warranties, and guaranteed sell-through. Because frame buying should be easy.

Dr. Jon's Adventures

Jon Kedrowski is a mountaineering guide, coach, author, speaker, and founder of Dr. Jon’s Adventures. In 2011, he was the first to spend the night on the top of all 55 of Colorado's 14,000'+ peaks in 95 days.

L'Amy America

L’Amy America offers innovative fit solutions in the brands your customer wants and recognizes, from small fit/petites to extended sizes, as well as teen and tween styles with 180 hinges, and in a range of innovative materials your customer is looking for.

EyePromise

EyePromise is the #1 Doctor Recommended Brand of Nutraceuticals within eye care for patients at risk or/with AMD, Diabetes, Dry Eye, Visual Performance Challenges, Blue Light Protection and Sports Vision.

PERC

Building a better community for our practices and patients.

PERC Events

Committed to bringing our members together to learn and grow through shared experiences.

Modo

MODO is an independent eyewear designer, manufacturer and distributor whose brands include MODO & Eco along with a number of licensed brands including Derek Lam 10 Crosby.

Shamir Insight Inc.

Shamir Optical: Leading lens producer with cutting-edge tech. Customer-centric approach, dedicated to exceeding expectations.

De Rigo Rem

De Rigo Rem is the North American Subsidiary of De Rigo vision, one of the largest global eyewear companies.

OCULUS, Inc.

Combining the finest German engineering with exceptional customer support, we understand the importance of continuous operation of your devices. OCULUS provides reliable customer service, ongoing training, and educational resources. Visit us today!

Optos

Optos devices image more than 80% of the retina in a single capture. Ultra-widefield technology provides high resolution 200° images in less than ½ second and helps uncover critical information and can help prevent vision loss.

Allergan an AbbVie company

Allergan, an AbbVie company, has dedicated 75 years to advancing eye care, launching 125+ products for prevalent eye conditions. We continue our commitment to helping ECPs deliver superior patient care through R&D, outreach programs & educational support.

SmartBook

SmartBook is a patient relationship management system that drives new and existing patient traffic through best-in-class patient engagement strategies designed to build loyalty and encourage purchases.

OASIS Medical

OASIS Medical is a US based manufacturer & distributor of vision care solutions serving the eye care industry for over 37 years. As a privately owned family business out of California, OASIS nourishes and sustains the eye care community for the long term.

VisionWeb

VisionWeb's Revenue Cycle Management service consists of a team of experts who specialize in Optometry billing. We'll take both your medical and/or vision claims through the claim cycle faster, delivering more money to your bottom line sooner.

4PatientCare

4PatientCare is the leading ophthalmologist- and optometrist-recommended solution for online scheduling, patient engagement, and marketing campaigns — and the only one dedicated exclusively to the eye care industry.

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Photos
LOCATION
VEA Newport Beach, 900 Newport Center Dr, Newport Beach, CA 92660
Map
Location: VEA Newport Beach, 900 Newport Center Dr, Newport Beach, CA 92660
Travel & Airport Details
Travel & Airport Details

Los Angeles to Newport Beach  (50 miles) – Take the 5 or 405 freeways south to the 55 freeway south towards Newport Beach. Take the 55 freeway all the way down until the freeway ends. Keep going straight ahead on Balboa Blvd. and you’ll reach Balboa Peninsula. Or watch for the signs that lead to Pacific Coast Highway and that will take you to the neighborhoods of Corona Del Mar, Balboa Island and Newport Coast.

San Diego to Newport Beach (85 miles) – Take the 5 freeway north to the 405 freeway north. Take the 55 freeway south towards Newport Beach until the freeway ends. Keep ahead straight on Balboa Blvd. and you’ll reach Balboa Peninsula. Or watch for the signs that lead to Pacific Coast Highway and that will take you to the neighborhoods of Corona Del Mar, Balboa Island and Newport Coast.

From Inland Empire (Temecula, Riverside, San Bernardino) to Newport Beach – Take the 15 freeway north to the 91 freeway west. Keep left towards the 55 freeway south towards Newport Beach until the freeway ends. Keep ahead straight on Balboa Blvd. and you’ll reach Balboa Peninsula. Or watch for the signs that lead to Pacific Coast Highway and that will take you to the neighborhoods of Corona Del Mar, Balboa Island and Newport Coast. JOHN WAYNE AIRPORT INFORMATION 16 Newport Beach is conveniently located next to John Wayne Airport, Orange County (SNA) in Orange County, California, but can also be accessed by Los Angeles International Airport (LAX) to the north, Long Beach Airport (LGB) also to the north, and San Diego International Airport (SAN)

Mar, Balboa Island and Newport Coast.

Airport Information

Newport Beach is conveniently located next to John Wayne Airport, Orange County (SNA) in Orange County, California, but can also be accessed by Los Angeles International Airport (LAX) to the north, Long Beach Airport (LGB) also to the north, and San Diego International Airport (SAN)

John Wayne Airport, Orange County (SNA) is centrally located in the heart of Orange County, with convenient shuttles transporting you in nearby hotels (VEA is 5.5 miles from John Wayne Airport). Served by nine commercial airlines serving more than 20 nonstop destinations in the U.S., Canada and Mexico, John Wayne Airport offers more than 280 flights per day.

Passenger Airlines at John Wayne Airport, Orange County (SNA)

Air Canada

Alaska Airlines

Allegiant Air

American Airlines

Breeze Airways

Delta Air Lines

Frontier Airlines

JSX

Southwest Airlines

Spirit Airlines

United Airlines

WestJet

Explore Newport Beach
Explore Newport Beach

Beyond the radiant sun, sand and surf, discover the sophisticated charm of Newport Beach, California. A place so intoxicating, one taste of the perfect life will keep you coming back for more.

From sunset cruises to surf lessons, wine tastings to harbor-front promenades, we offer more things to do and more ways to spend your stay. We invite you to relax, unwind and enjoy picturesque views of California’s sunrise and sunsets – paradise is what we call it.


With the largest recreational harbor on the west coast, there are ten miles of extraordinary fishingswimmingsurfing, and aquatic sports activities.

 

Ten distinct neighborhoods make up Newport Beach, each with its own unique personality, natural beauty and story to share.


You will find an intimate seaside oasis that will tempt you with its elegance, modern shopping and stunning residential landscape.